commercials are dumb

Okay, so we generally watch our TV shows off the DVR rather than live ... grown up shows, kid shows, all of it. Today Gavin was watching some Saturday morning cartoons (not being recorded, we couldn't fast forward through the commercials) and now, all morning since, I've been told - repeatedly - that Gavin wants Sketchers shoes. "I want those!" is the refrain any time he's allowed to see the commercials during a kid show. Argh. Oh, and also? He gets so irritated when I fast forward through the commercials. He wants to watch them, and I cramp his style by using the remote to bypass the glitzy commercials. Poor kid.....